Last week’s comments from the Prime Minister ahead of COP26 that recycling plastic materials “doesn’t work” and “is not the answer” to tackling our polluted oceans left us feeling blue.
As a company dedicated to repurposing would-be plastic waste since the 1980s, our whole value system has been based on creating a closed-loop material cycle. This not only gives new life to “waste” plastics, but allows us to create a product, so beautiful, that longevity comes as standard – thus eradicating the need for the materials to frequently re-enter the recycling process.
It’s true there is a limit to how many times plastic can be recycled. But, through our business model, we think plastic can be part of a green future.
We believe that while plastic is taking the brunt of negative press, the real problem is in fact the economic model in which is exists. The linear cycle, where plastics are produced for very short, single lives before being discarded is completely unsustainable and pollutes our planet.
Currently, plastics are regarded as low value and disposable with short-term and badly managed lifecycles. But by creating a circular ecosystem where a limited stock of plastics is recycled over and over, we are breaking this unhealthy linear chain, for good. Learn more about our mission here.
Taking our mission one step further
As the conversation around climate change, thankfully, heightens, we’re keen to share our views with you too. Kicking off in January 2022, we’ll be featuring a mini-series here on the blog, that pulls in outside expertise from the design industry, and beyond, to debunk the myths surrounding plastics recycling and explain why we believe it can be a part of the climate solution – not the problem.