SDS 2022: An exclusive first look at our event activity
With the Surface Design Show (8-10 February) now imminent, we wanted to share a sneak peek at what’s in store for your visit.
In addition to the exclusive launch of two new materials, we will offer a series of interactive vignettes, as part of our ‘Geometric Jungle’-themed stand (368), showcasing unique materials in a range of interior settings.
With a keen focus on application in bathroom interiors for 2022, our stand will include examples of cutting-edge vanity units, sink stands and backsplashes – perfect for use in contemporary washroom schemes.
Reflecting on the increase in homeworking, we will explore how our materials can contribute to office design - wherever the office may be.
Our stand will also host a retail-inspired samples bar, allowing you to get up-close-and-personal with our materials.
“Geometric Jungle transforms our Surface Design Show stand into a three-dimensional maze-like structure creating large-scale room sets and vistas for you to explore. The stand concept capitalises on the versatility of our materials, combining their striking aesthetic and superior quality to create wide-ranging decorative applications; well-suited to commercial, retail and hospitality environments, and beyond.
“As you meander through the space with an abundance of abstract shapes interlocking and weaving, you are invited to discover theme-led functional environments, including a monochromatic bathroom and modernist home office setting. The jungle is solely constructed from our materials, using minimal mechanical fixings and repurposing would be waste ‘off-cuts’ into the design.
“Our Classics range of products will take centre stage. These are made from a variety of post-consumer and post-industrial recycled plastics. The Classics family consists of three different plastic types currently, which have varied aesthetics from lighter tones in our Alba (yoghurt pots) to a maximalist multicoloured Kaleido (cosmetic bottles). You will also find a key colour trend-led Custom material on display. Its base colour represents wellness and resilience while illuminating tinsel strands add a reflective element, bringing with a sense of optimism about a better tomorrow.” – Sarah Williams, Project Manager, Smile Plastics
Additionally, pieces from our Classics collection and a Custom material made especially for SDS22 will provide a daily-changing backdrop to the Main Stage.
Here, directors Rosalie and Adam are taking part in a panel discussion Thursday 10th February, 11.45am – 12.15pm, alongside Paul de Zwart of Another Country, Emily Skinner of Evan James Design, and special guest host, Roddy Clarke.
“It’s no secret, we absolutely love plastics and we’ve been keen to share that it is not the material that is the environmental problem, but the industrial system that surrounds it. Over the past year, this has been highlighted again and again, especially when we have been talking to companies with a longstanding love of natural materials discussing the solution to our resource use and maintaining our natural environment. The talk consolidates these moments, uncovers the merit of all materials in an industrial eco-system and provides useful in-practice tips and advice.” – Rosalie McMillan & Adam Fairweather, Directors, Smile Plastics
Having prepared our exhibiting materials over 12-months ago, for the Surface Design Show originally scheduled for February 2021, we have been ready and raring to go for this month’s packed programme for quite some time.
“Surface Design Show is recognised as the go-to exhibition to explore the latest developments and products in the surface industry for all sectors. It’s a must for us to explore further having only exhibited there once before. There’s also a poignancy; SDS20 was the last trade show we held a stand at before Covid 19, and SDS22 will be the first after. We’re really excited to be dusting off what we started producing over a year ago, to launch new material explorations and meet face-to-face with our peers, clients and prospective customers.” – Rosalie McMillan & Adam Fairweather, Directors, Smile Plastics
The Surface Design Show takes place at Business Design Centre, 52 Upper Street, Islington, N1 0QH from 8 – 10 February 2022. Book your place today by visiting: surfacedesignshow.com.