Redefining Retail

Recycled plastic sheets for sustainable store design

Custom Terrazzo PET in 12mm for Sportscheck flagship store, Stuttgart

Redefining Retail

Recycled plastic sheets for sustainable store design

Cultivating customer experience

Experiential retail destinations are crucial to attracting customers. And when creating unforgettable interior concepts and displays, Smile Plastics offers style and sustainable substance.

Custom PET material 5mm. Retail display by Selfridges London
Custom PET material 5mm. Retail display by Selfridges London

Selfridges London: Preparing for a conscious Christmas

Christmas displays have always been of huge importance to Selfridges London. Working with their creative teams to reuse, rethink, and reimagine the previous season's Christmas decorations, we created a custom PET material encapsulating what is traditionally discarded as 'waste.' The material formed the backdrop to product displays and in-store retail experiences.

Custom PET material 5mm. Retail display by Selfridges London
Custom PET material 5mm. Retail display by Selfridges London
Custom PET material 5mm. Retail display by Selfridges London
Custom PET material 5mm. Retail display by Selfridges London

Store Design on a global level

Ganni might just be the most recognisable Copenhagen-based fashion brand, focused on becoming the most responsible version of themselves. A major statement of the store is the Kaleido and Ocean plinths and furniture dotted throughout. In all different sizes, they serve as storage and displays for everything from clothing to shoes. Each panel is made of 100% recycled plastic — from cosmetic packaging to water bottles.

Kaleido chest of drawers by Stamuli for Ganni
Kaleido chest of drawers by Stamuli for Ganni
Ocean chest of drawers and Kaleido plinths by Stamuli for Ganni
Ocean chest of drawers and Kaleido plinths by Stamuli for Ganni
Kaleido chest of drawers by Stamuli for Ganni
Kaleido chest of drawers by Stamuli for Ganni
20mm Alba. LUSH Cabot Circus, Bristol
20mm Alba. LUSH Cabot Circus, Bristol

Lending LUSH a sustainable hand

With a shared value system of contributing to a more sustainable world, our 100% recycled 100% recyclable plastic panels form the perfect platform from which to showcase LUSH's hugely popular, scent-sational cosmetics, which includes bath bombs, soap, shampoo, and much more.

Flagship Showroom, London

Tala has sustainability and transparency at the heart of its brand and are on a mission to become the world's definitive zero carbon lighting brand. The London flagship store interior takes creative cues from nature, with a neutral, earthy colour palette alongside our Heron material—seen throughout on the POS display units, plinths and showroom table.

20mm Heron. Tala Flagship showroom, Shoreditch, London
20mm Heron. Tala Flagship showroom, Shoreditch, London
20mm Heron. Tala Flagship showroom, Shoreditch, London
20mm Heron. Tala Flagship showroom, Shoreditch, London
20mm Heron. Tala Flagship showroom, Shoreditch, London
20mm Heron. Tala Flagship showroom, Shoreditch, London
40mm Custom PET for Sneakersnstuff
40mm Custom PET for Sneakersnstuff

Sneakersnstuff Los Angeles

The LA store design fuses Mexican and Venetian influences, highlighted by a Custom material S-shaped table, resembling Venice's canals at the entrance. Smile Plastics crafted the sunset-inspired surface incorporating elements reminiscent of mooring poles adorned with brass endings by Goran Kling, honouring the store's diverse inspirations.

Custom HIPS material. Image: Courtesy of JPMA Global for Holt Renfrew
Custom HIPS material. Image: Courtesy of JPMA Global for Holt Renfrew
Custom HIPS material. Image: Courtesy of JPMA Global for Holt Renfrew
Custom HIPS material. Image: Courtesy of JPMA Global for Holt Renfrew
Custom PET wash in Apricot 12mm. MONC x Nina+Co x Smile Plastics
Custom PET wash in Apricot 12mm. MONC x Nina+Co x Smile Plastics

MONC x Nina+Co x Smile Plastics

MONC is a mindful and multifunctional eyewear store in central London, designed by the hugely talented Nina Woodcroft of Nina+Co, with Smile Plastics sustainable surface materials throughout. The unique retail space won not one, but two awards at the Surface Awards Show 2023; the Commercials Interior Surface Design Award and the Supreme Award. The concept store also received recognition as Small Commercial Retailer from the Dezeen awards for 2023.