Cultivating customer experience
Experiential retail destinations are crucial to attracting customers. And when creating unforgettable interior concepts and displays, Smile Plastics offers style and sustainable substance.
Selfridges London: Preparing for a conscious Christmas
Christmas displays have always been of huge importance to Selfridges London. Working with their creative teams to reuse, rethink, and reimagine the previous season's Christmas decorations, we created a custom PET material encapsulating what is traditionally discarded as 'waste.' The material formed the backdrop to product displays and in-store retail experiences.
Ganni Global, Store Design
Ganni might just be the most recognisable Copenhagen-based fashion brand, focused on becoming the most responsible version of themselves. A major statement of the store is the Kaleido and Ocean plinths and furniture dotted throughout. In all different sizes, they serve as storage and displays for everything from clothing to shoes. Each panel is made of 100% recycled plastic — from cosmetic packaging to water bottles.
Lending LUSH a sustainable hand
With a shared value system of contributing to a more sustainable world, our 100% recycled 100% recyclable plastic panels form the perfect platform from which to showcase LUSH's hugely popular, scent-sational cosmetics, which includes bath bombs, soap, shampoo, and much more.
Tala Flagship Showroom, London
Tala has sustainability and transparency at the heart of its brand and are on a mission to become the world's definitive zero carbon lighting brand. The London flagship store interior takes creative cues from nature, with a neutral, earthy colour palette alongside our Heron material—seen throughout on the POS display units, plinths and showroom table.
Sneakersnstuff Los Angeles
The LA store design fuses Mexican and Venetian influences, highlighted by a Custom material S-shaped table, resembling Venice's canals at the entrance. Smile Plastics crafted the sunset-inspired surface incorporating elements reminiscent of mooring poles adorned with brass endings by Goran Kling, honouring the store's diverse inspirations.
MONC x Nina+Co x Smile Plastics
MONC is a mindful and multifunctional eyewear store in central London, designed by the hugely talented Nina Woodcroft of Nina+Co, with Smile Plastics sustainable surface materials throughout. The unique retail space won not one, but two awards at the Surface Awards Show 2023; the Commercials Interior Surface Design Award and the Supreme Award. The concept store also received recognition as Small Commercial Retailer from the Dezeen awards for 2023.