News

Widening the circle: A new HQ for Smile

Written by:
Apphia Ferguson

08.12.22

Smile Plastics New Factory
Smile Plastics Micro Factory Move.

We’re extremely excited to share with you the news of our factory move to a bigger facility, just down the road in Swansea.

With a wider, global adoption of circular economy principles and a growing appreciation for commercial interior products made from would-be waste, we’re proud to be saving even more discarded material from landfill while retaining, supporting and championing the skill of the local workforce in the process.

After evolving the business back in 2014, it’s such a thrill to be in a position to push our mission further, doubling our team to transform even more unwanted plastic into surface materials of true beauty. Over the last 8 years, the linear cycle that has resulted in a bad reputation for plastic is certainly becoming more circular. And the move to our new HQ further feeds into our dedication to strengthening this circle.

Smile Plastics New Factory.
Smile Plastics New Factory.

More choice & shorter lead times

As part of the factory move, we’re accelerating the scaling up of our operations – doubling our production lines and trebling our capacity. Our 100% recycled/recyclable solid surfaces will continue to be produced 24 hours a day, seven days a week, diverting 1,500 tonnes of plastic waste next year alone. And this will mean more material choice, and shorter lead times, so that regardless of the size, scale, or turnaround of your commercial project, we can meet your needs.

Nurturing local talent

As with any business, Smile Plastics would be nothing without our valued workforce. This move creates the opportunity for opening our doors to more local people than ever before. We will continue our partnerships with local firms to repurpose raw material from waste streams using our innovative, transformative production methods.

Details of Heron and Smile Plastics New Factory.
Details of Heron and Smile Plastics New Factory.

Celebrating Welsh heritage

Located just a stone’s throw from our current factory, our new Smile HQ is located at Michton – previously the largest chocolate factory in Wales. While there are no hidden glass elevators, the space is enveloped in Welsh history while being wonderfully spacious to accommodate our new machinery and craftspeople.

This move not only symbolises the next step in the Smile Plastics journey, but another crucial leap in securing the full circular economy our built environment so desperately needs.

Stay tuned to our social channels for more updates on the move. And if you have any questions for us, please don’t hesitate to get in touch!