MaterialCustom PET wash in Apricot
Waste not, want not: MONC reframes the eyewear experience with zero-waste store
Reuse at its core
MONC has reuse at its core. Its eyewear ranges are crafted from materials that can be recycled repeatedly. Everything inside its store can be disassembled to be reused or returned to the ground. So, when it sought a surface material to serve as a sustainable yet stylish display for its collections, Smile was the discerning choice of collaborator.
The brainchild of owner and creative director Freddie Elborne, MONC has been developed alongside Nina Woodcroft – the design expertise behind London’s first zero-waste restaurant, SILO (which also features surfaces from Smile).
Led by a combined set of values in which quality, provenance and ethical production are of the same importance as aesthetics, MONC strives for a closed loop system across its entire operations.
The idea for MONC was spurred on by a discovery that the eyewear industry produces a vast amount of waste. In the production of frames for glasses, up to 80% of acetate isn’t used. Instead, going into landfill or being incinerated. The decision was taken that MONC would be completely zero waste, ensuring everything within the business could be reused or recycled.
The store’s interior design takes creative cues from its overarching mission, with a colour palette comprising pops of Apricot, from our Custom PET wash material, used for the POS display units - earthy terracottas and cool greys – seen in the corn starch foam, corrugated hemp and mycelium materials used throughout.
“When it came to the aesthetics of the scheme, we were very much led by our material choices. Drawing on the rich, earthy tones found in nature, and offsetting with bolder bursts of Apricot – a custom material from Smile Plastics, made from recycled PET. The calming setting is bolstered further by ethereal elements coming through in the unique textures of the bio-based materials. Altogether it makes for a very relaxed retail experience.” — designer, Nina Woodcroft
Collaboration for a brighter future
“For us at Smile Plastics, there’s nothing better than collaborating with like-minded brands such as MONC. Our goal is to create a brighter future for all – something we both share in common – and the sooner we collectively commit to a circular economy with zero waste, the quicker we’ll get there.”— Smile Plastics co founder, Rosalie McMillan